When Singapore based entrepreneur Naz Kokholm was searching for a high-quality bin, that looked great and didn’t break the bank, she couldn’t find one. So what did she do? She decided to get into the bin-business. We sat down with this savvy businesswomen to talk through how she got started with this unique product offering..
Tell us about your company. Why did you decide to bring Wesco’s high end bins to Singapore?
After searching all over Singapore, we quickly realized that it was a difficult find for a well made bin which is modern and sturdy for our home. So we went online and found Wesco bins but soon realized that they were not available in Singapore. Finally we decided that we would order ours online but shipping an item of this size cost almost as much as the bin itself which didn’t make sense. My husband then suggested of the possibility for this to be a great business opportunity and contacted Wesco. That was in May this year and after some market research and time, we received the first shipment late October thus welcoming Wesco Singapore.
OK, for those of you who know me – know that I’ve worked in fashion my whole life. From the best designers on the best ramps to the global campaigns – I’ve had the pleasure of witnessing some amazing fashion designers at work. So much so that when I come across someone special, who is creating beautiful clothes & accessories, I simply want to tell the world about them. Such is the case with the uber talented Matthew Gideon from Singapore based fashion label DEBONEIRE. A leading menswear label that’s turning heads and dressing the region’s most style-conscious men.
AD: What sparked your interest in fashion?
MG: I found my start as the founder and designer of menswear label, DEBONEIRE, in my pursuit of the perfect emblematic get up to express my individuality and identity.
When I was seventeen, I was unable to find myself the perfect hoodie for my sophomore life on campus. I then started customising hoodies for myself back in 2009. The eye-catching prints and great fit of my custom made hoodie caught the attention of my friends who urged me to establish a streetwear label. In 2014, with the encouragement of my family and friends, I decided to pursue my dreams of establishing my own label.